035 October 2022
The crisis tests the soul of companies
Unlike what happened in the Great Recession, the lifeline of the States has made it possible to withstand the blow of the crisis. However, more and more voices demand that companies change their attitude
And suddenly, a new opportunity for a different way of understanding the economy. The irruption of the coronavirus, a variable that no one had in their schemes, has stripped the discourse of those who believe —or did they believe?— that the market would be the balm of Fierabrás, the Cervantine cure for all ills: States have proven to be, ultimately, the last containment dams against a crisis that could have unleashed a real social earthquake. It is early to declare victory, but the step forward of the public powers in the West has avoided an earthquake with unforeseeable consequences: although inequality has risen, the employment maintenance programs (ERTE, in its Spanish version) have contained the blow to millions of families; aid and bailouts for companies have prevented an unprecedented destruction of the productive fabric; European funds, a new scheme unthinkable just a year ago, promise a more social way out of the crisis. The man for himself of a decade ago, in short, has no place today.
All the weight of the crisis has fallen on a single shoulders: those of the Administrations. The most liberal went to bed allergic to the public and woke up Keynesians, and the voices against the unprecedented fiscal and massive response have been silenced. But the “spend as much as you can”, the guideline of the IMF managing director herself – for decades guardian of the essence of orthodoxy – cannot be indefinite. The day will come, not too late, when governments will have to start limiting their use of checkbooks. And it will be at that moment, when the ERTE ends and the period in which companies can lay off again opens, when it will be seen if the sensitivity of the private sector is also again this time.
The consequences of the crisis will be felt for years. The long shadow of the States will be greater than before the virus, with inherited stakes in strategic companies and with hands freer than ever to develop an industrial policy that has been conspicuous by its absence in recent decades. And it will be, above all, the time when it will be shown if that bombastic slogan of “inclusive capitalism” is here to stay or if it is just another marketing campaign. “In the short term, the objective of companies is to survive and in this context it is logical that this is the case, but in the long run what matters is getting out of the rut in a socially and environmentally respectful way”, outlines Daniel Arenas, coordinator of the Group of Research on Corporate Social Responsibility at Esade, which recalls that today, unlike a few years ago.
To read the full article: https://www.saludymedicina.org/post/la-crisis-pone-a-prueba-el-alma-de-las-empresas


