035 October 2022

The crisis tests the soul of companies

Unlike what happened in the Great Recession, the lifeline of the States has made it possible to withstand the blow of the crisis. However, more and more voices demand that companies change their attitude

And suddenly, a new opportunity for a different way of understanding the economy. The irruption of the coronavirus, a variable that no one had in their schemes, has stripped the discourse of those who believe —or did they believe?— that the market would be the balm of Fierabrás, the Cervantine cure for all ills: States have proven to be, ultimately, the last containment dams against a crisis that could have unleashed a real social earthquake. It is early to declare victory, but the step forward of the public powers in the West has avoided an earthquake with unforeseeable consequences: although inequality has risen, the employment maintenance programs (ERTE, in its Spanish version) have contained the blow to millions of families; aid and bailouts for companies have prevented an unprecedented destruction of the productive fabric; European funds, a new scheme unthinkable just a year ago, promise a more social way out of the crisis. The man for himself of a decade ago, in short, has no place today.

All the weight of the crisis has fallen on a single shoulders: those of the Administrations. The most liberal went to bed allergic to the public and woke up Keynesians, and the voices against the unprecedented fiscal and massive response have been silenced. But the “spend as much as you can”, the guideline of the IMF managing director herself – for decades guardian of the essence of orthodoxy – cannot be indefinite. The day will come, not too late, when governments will have to start limiting their use of checkbooks. And it will be at that moment, when the ERTE ends and the period in which companies can lay off again opens, when it will be seen if the sensitivity of the private sector is also again this time.

The consequences of the crisis will be felt for years. The long shadow of the States will be greater than before the virus, with inherited stakes in strategic companies and with hands freer than ever to develop an industrial policy that has been conspicuous by its absence in recent decades. And it will be, above all, the time when it will be shown if that bombastic slogan of “inclusive capitalism” is here to stay or if it is just another marketing campaign. “In the short term, the objective of companies is to survive and in this context it is logical that this is the case, but in the long run what matters is getting out of the rut in a socially and environmentally respectful way”, outlines Daniel Arenas, coordinator of the Group of Research on Corporate Social Responsibility at Esade, which recalls that today, unlike a few years ago.

To read the full article: https://www.saludymedicina.org/post/la-crisis-pone-a-prueba-el-alma-de-las-empresas

034 October 2022

Trade unions in Europe in 2021

European trade unions are well aware of their loss of membership and influence due to the austerity policies implemented after the 2008 crisis and the rise of the new economy, which has accelerated precariousness.

A study published by the Primero de Mayo Foundation, Un futuro sombrío: estudio de la afiliación sindical en Europa desde 2000, acknowledges the existence of “an almost permanent and unequivocal trend towards de-unionisation”. The paper by Kurt Vandaele elaborates on the need to defend workers’ rights in new scenarios, such as the platform economy and their new role in a just transition, to remain “a countervailing power both in the labour market and in society”.

In Spain, the challenge facing trade unions affects fundamental workers’ rights. Their weakness due to lack of representativeness is less decisive; however, compared to employers’ organisations, they are more uncertain. In any case, the agreements between the government, trade unions and employers, such as the one reached between the Ministry of Labour, the employers’ associations CEOE and Cepyme, CC OO and UGT, on the rights of workers on the platforms, constitute a basis of stability in the face of the process of political radicalization.

The trade unions bear the brunt of recovering the rights lost by the People’s Party labour reform in 2012, as the EU demands. Repealing that reform essentially means restoring the unions’ power in collective bargaining. The reform established the prevalence of company-level agreements (which generally set worse conditions) over higher-level sectoral agreements. The change weakened protection for many workers.

Europe is trying to correct its mistakes. Collective bargaining, which involves agreeing on core working conditions between unions and employers, is once again on the outside. Professor Antonio Baylos has highlighted, in Modernisation and reform of the industrial relations system, “the revitalisation of collective bargaining that the EU is promoting in a very powerful way, especially through the proposed directive on the European minimum wage and the promotion of collective bargaining”. The recovery of trade union power is vital to revive the economy, as Nobel laureate Joseph Stiglitz explains in Rewriting the Rules of the European Economy. The American economist advocates strengthening trade unions with more responsibilities. He warns that “decentralisation of collective bargaining weakens the bargaining power of workers”.

Stiglitz points out that “in Ireland, Eastern and Southern European countries, decentralisation has gone even lower, down to the enterprise level. The troika’s strategy for recovery was internal devaluation, which required wages to fall. Companies and governments were pressured to weaken trade unions”. He recalls that “unfortunately, these changes did not lead to improved competitiveness, growth and employment”.

The trade unions are reliable allies who are once again indispensable in these turbulent times in Spain and Europe.

Source: https://elpais.com/economia/2021-03-29/los-sindicatos-en-la-europa-de-2021.html

033 September 2022

Where do trade unions stand now?

Trade union membership worldwide has been going down over time, despite a number of bright spots in certain African or Latin American countries where membership increased. Different factors come into play in this overall decrease: Think of the shift from manufacturing to service jobs, the outsourcing of unionized jobs, the informalization of the economy and the changing employment relationship, and automation.

In fact, trade union membership is lower for people in non-standard or precarious types of employment, such as temporary and own-account workers or workers in the informal and gig economy.

Furthermore, legal restrictions and violations of trade union rights, such as the right to organize and to bargain collectively, are widespread. This affects trade unions’ ability to organize, to represent and to service workers. Not surprisingly, trade union membership is lower there where there are violations of trade union rights.

Source: https://www.ilo.org/infostories/es-ES/Stories/Labour-Relations/trade-unions#where

032 September 2022

Trade unions during the COVID-19 pandemic

Whereas the pandemic has laid bare the many dimensions of decent work deficits in the world of work, workers have also relied on trade unions to enhance job and income security, and access to social protection.

Despite all the restrictions during the pandemic, trade unions assisted workers and their families in different ways, ranging from legal advice, setting up of emergency funds, awareness-raising campaigns, modified training programmes and advocacy on recognition of COVID-19 as employment injury, to the use of social media.

Around 80% of countries worldwide used social dialogue, tripartite and/or bipartite, as part of the response to the COVID-19 crisis. The most frequent topics of negotiation have been social protection and employment measures, industrial relations, occupational safety and health (OSH), and fiscal measures.

Trade unions have found innovative ways to reach out to new members and contribute to crisis responses through social dialogue. Here are two examples.

Swedish trade unions

Swedish trade unions have attracted new members after successfully negotiating with retail employers to avoid lay-offs and protect workers’ wages during the crisis.

While many organizing activities have been put on hold, the unions have continued to reach out to new members over telephone and through social media.

Georgian Trade Unions Confederation

During the pandemic, the Georgian Trade Unions Confederation campaigned to help informal workers meet eligibility criteria and enhance the digital literacy they need to access governmental crisis support.

Source: https://www.ilo.org/infostories/es-ES/Stories/Labour-Relations/trade-unions#wher

031 August 2022

Employees or freelancers? The European Union seeks to regulate hiring on digital platforms

Faced with the growing rise of digital delivery platforms, the European Commission wants hiring models like those already implemented in Spain or the United Kingdom to work for the entire 27-nation EU community bloc.

The Commission has launched a proposal along these lines, according to a draft document published by Reuters, which clarifies that the essence of the initiative is to classify those who work for these platforms as employees and not freelancers.

The document estimates that some 15 companies would be involved in the measure, which must pass through the legislative process in the European Parliament and which the authorities do not see as real before 2025.

The new rules would establish five criteria for determining when a worker on a digital platform is considered an employee. For example, whether the company determines their pay, sets standards of conduct and appearance, monitors work performance through electronic means, restricts their ability to choose their working hours or tasks and prevents them from working for third parties.

According to the paper, companies would be considered employers if they meet two of these criteria.

The European Trade Union Confederation Institute (ETUI) has already denounced the “amount of unpaid work” it says employees on digital platforms, such as home-delivery apps, are doing.

Some countries have already taken the lead

In a series of setbacks for online platforms, Britain’s Supreme Court ruled in February that Uber drivers are entitled to be paid a minimum wage, while a Spanish court said last year that delivery drivers for food delivery app Glovo were employees rather than self-employed.

The new proposal comes as several countries and European courts attempt to address this industry’s shortcomings. Judges, in most cases, back the premise that their workers have the same labour rights as those who work in a factory.

The exception is Belgium. On 11 December, a labour court ruled that Deliveroo delivery drivers cannot be reclassified as employees with contracts representing company tax and social security obligations.

In relation to the possible new regulation, Bolt, an Estonian ride-sharing and food delivery company, said that “one in two drivers will lose their job, which is equivalent to at least 140,000 people across the European Union”.

Deliveroo expressed the same concerns. “These proposals will increase uncertainty and will be better for lawyers than for self-employed platform workers,” a spokesperson for the company said.

Sources: Reuters and EFE

030 August 2022

How to involve your employees from the very beginning?

Getting new employees involved in a project from the moment they join is a difficult and costly process. However, working on this can be crucial when it comes to managing a team and can save the company a lot of costs. However, much of this motivation must come from the employee. According to a Gallup study, the most disengaged employees cost companies an estimated $500 billion yearly.

Besides eliminating loss, keeping employees motivated and engaged with the company culture can make a big difference in the bottom line at the end of the year. “Organisations with high levels of engagement produce benefits beyond employee happiness: share value has higher earnings per share, and companies experience 22% higher profitability, 21% higher productivity, 10% higher customer engagement, 25-65% lower turnover and 37% lower absenteeism,”, explains the same study.

Thus, the first impressions of new employees in the company are crucial in their motivation and development during the following stages. In this sense, giving them the freedom to express themselves and build themselves as workers in a new environment is one of the fundamental factors for them to feel comfortable and perform better from the first minute.

Techniques for involving new employees in a project

Develop a personal brand. Although it sounds strange, experts start by recommending helping new employees to develop their own personal brands. In this sense, workers who manage to do so tend to find it easier to integrate their own identity into a company, achieving better results and more interesting loyalty and motivation.

In addition, employees who have spent time developing their own personal brand tend to start their relationships with a group more strongly and positively. This is key for new employees, as they will meet many people in a short period, for which they need confidence and self-assurance.

Create your digital identity. In the same third, helping new employees develop their digital identity can be a good idea for helping them integrate into the team. “People will Google their new colleagues to learn about them, probably before they even meet them,” says personal branding expert William Arruda in an article.

Make them ambassadors for the company. Once they have made progress in consolidating their personal brand, it is time to transform that motivation for the company’s benefit. In this sense, Arruda proposes that employees with a greater sense of attachment to the brand support the company’s communication objectives by sharing the most relevant content. In this way, they help enhance the brand’s credibility while employees deepen their relationship with the company.

Source: https://www.emprendedores.es/gestion/empleados-motivar-marca-personal/

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